HundredPower buyer resources
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Buying guide library
Buying guide
Meishida Toys, a Guangdong toy maker founded in 1993, has opened a new plant in the Huaiji Industrial Park in Zhaoqing with a total investment of about 120 million yuan, as Huaiji also attracts another toy company, Jiakang Toys.
Buying guide
The background "Bikini Bottom Residents" from SpongeBob SquarePants have become an unexpected licensing hit, driven by emotional resonance with young workers, creative merchandise, and themed exhibitions.
Buying guide
Back-to-school season is driving growth in Europe and the US toy market through playground crazes and pocket-money collectibles, with low-priced collectibles, personal accessories, viral blind boxes, food-themed fidgets and retro minis leading sales ahead of Christmas.
Toy industry news
Amazon’s annual toy selection spans affordable gifts, platform exclusives, collectibles, licensed characters, sensory play, creative activities, screen-free games and interactive companions. The products highlighted below show how play increasingly connects creativity, emotional engagement, social interaction and popular culture.
Buying guide
A look at how French group Dargaud's China subsidiary Ouman Dagao is localizing the classic IP Marsupilami for China, combining children's and adult designer toy strategies, and seeking two-way industry cooperation.
Buying guide
Amazon's Top 100 toys list for 2026 is a demand map for sellers — which categories to source, what to check at the factory, and how to build a differentiated listing.
Buying guide
The wholesale stuffed animal sourcing steps, from a factory's side of the table: defining the plush, sampling, materials and filling, quality checks, retail packaging and the freight maths that decide your margin.
Buying guide
What European importers should check before sourcing preschool toys: age grading, multilingual labelling, compliance paperwork, display and seasonality — read from the factory side.
Buying guide
Sourcing light up toys wholesale? Map the main categories — wands, spinning light balls, glow novelties — plus the sample checks, packaging options and seasonal demand that matter to buyers.
Buying guide
Sourcing bubble toys wholesale? Compare wands, bubble guns, machines and refills, check leakage, output and seals before you order, and plan bundles by season.
Buying guide
Sourcing squishy toys wholesale? A factory-side guide to the formats and materials that sell, the checks to run before you order in bulk, and how custom squishy toys are built with your own brand.
Buying guide
How custom plush toys are made, step by step: design, sampling, materials, own-brand packaging and quality checks — and what buyers should prepare at each stage.
Industry news
Amazon is selling a hard-to-find squishy toy set by invitation only, with buyers given 72 hours to purchase if selected. For wholesale buyers, the gated listing is a scarcity signal: squishy and sensory toys remain one of this holiday season's hottest categories, and assortments should be reviewed while the trend is still building.
Industry news
On November 5, the U.S. Supreme Court heard oral arguments on whether IEEPA properly supports reciprocal and fentanyl-related tariffs, with educational toy company Learning Resources among the lead petitioners. No ruling was issued and tariffs remain in effect during review. For wholesale buyers, the signal is to keep costing at current duties, preserve duty records for any future refund, and keep 2027 assortments flexible for either outcome.
Industry news
Mattel reported Q3 net sales of $1.81 billion and adjusted EPS of $1.30, beating profit expectations, but cut its 2026 sales outlook to 1%–4% growth as point-of-sale trends softened into Q4. The $88 million tariff-refund boost to margins is a one-off, and category demand is split — vehicles strong, dolls and preschool weak. Wholesale buyers should plan a value-sensitive holiday around proven sellers and keep costing at duties actually collected.
Industry news
The 140th Canton Fair closed on November 4, and the toy halls gave wholesale buyers a preview of next spring: AI plush and companion figures, bag charms, and small comfort products built around emotional value — with one exhibitor already booked through December.
A simple operating principle
Clear product inputs, visible assumptions and version-controlled approvals help buying teams compare total commercial value instead of reacting to a unit price in isolation.
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