Veteran Guangdong Toy Factory Invests 120 Million Yuan in New Zhaoqing Plant

On September 21, Zhaoqing Meishida Toys Co., Ltd. held an opening ceremony in the Huaiji Industrial Park in Zhaoqing, Guangdong.

According to the report, Zhaoqing Meishida Toys Co., Ltd. was invested in and built by Foshan Meishida Toys Co., Ltd. Founded in 1993, Meishida is an educational toy enterprise that integrates research and development with manufacturing. Its main products include colored clay toys, pearl colored clay toys and space clay toys. The products meet the requirements of standards such as EU CE and North American ASTM, and have passed national CCC certification, according to the source, which describes them as safe and environmentally friendly.

Citing Huaiji Fabu, the report says Zhaoqing Meishida Toys Co., Ltd. is located in Zone B of the Huaiji Industrial Park. It settled there in August 2021, covers 42.35 mu, has a building area of about 42,000 square meters, and represents a total investment of about 120 million yuan. It is described as a key enterprise in Huaiji County's toy manufacturing sector. Once the company is formally in production and operation, it will provide more jobs for local residents and inject new momentum into county economic growth.

The local government asked relevant departments to take the initiative to provide front-line services, establish a sound flat government-enterprise communication mechanism and a supply-demand matching mechanism, and build platforms, promote connections and improve services around enterprises' supporting needs. The aim is to push park enterprises to develop as a group and form a closely connected industrial ecosystem with complete supporting facilities and greater competitiveness.

Besides Meishida, Huaiji County also attracted another toy company in 2025: Huaiji Jiakang Toys Co., Ltd., which settled in Dagang Town. The report says local authorities used efficient government services to accelerate investment attraction. From factory coordination and license processing to labor matching and promotion, town government staff followed up throughout and provided front-line services, helping the project land smoothly in just over a month and successfully putting more than 3,500 square meters of idle space to use.

Citing Huaiji Fabu, the report says the Jiakang Toys project has a total investment of 10 million yuan. It mainly produces and processes plastic, electronic and plush toys, with products focused on the European market and exported to many countries and regions including Europe, the United States and Southeast Asia. At full production, annual output value is expected to reach 20 million yuan.

Huaiji is located at the junction of Guangdong, Guangxi and Hunan, and is an important node connecting the Guangdong-Hong Kong-Macao Greater Bay Area with the greater southwest, according to the report. Compared with core cities in the Pearl River Delta, Huaiji has natural advantages in land supply, factory rents and local labor resources for taking on industrial spillover. This can fully meet the demand of labor-intensive industries such as toy manufacturing for low-cost space and dense labor. In the future, it may become a destination for some toy enterprises' capacity transfers and export OEM orders.