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HUNDREDPOWER JOURNAL

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Practical ideas for sourcing toys, planning orders and growing your range.

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Industry newsHUNDREDPOWER JOURNAL

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A Beat That Cut the Outlook: What Mattel's Q3 Says About Holiday Toy Demand

Mattel reported Q3 net sales of $1.81 billion and adjusted EPS of $1.30, beating profit expectations, but cut its 2026 sales outlook to 1%–4% growth as point-of-sale trends softened into Q4. The $88 million tariff-refund boost to margins is a one-off, and category demand is split — vehicles strong, dolls and preschool weak. Wholesale buyers should plan a value-sensitive holiday around proven sellers and keep costing at duties actually collected.

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Industry newsHUNDREDPOWER JOURNAL

Industry news

A Beat That Cut the Outlook: What Mattel's Q3 Says About Holiday Toy Demand

Mattel reported Q3 net sales of $1.81 billion and adjusted EPS of $1.30, beating profit expectations, but cut its 2026 sales outlook to 1%–4% growth as point-of-sale trends softened into Q4. The $88 million tariff-refund boost to margins is a one-off, and category demand is split — vehicles strong, dolls and preschool weak. Wholesale buyers should plan a value-sensitive holiday around proven sellers and keep costing at duties actually collected.

4 min read
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Heard, Not Decided: What the Supreme Court's November 5 Tariff Hearing Means for Wholesale Toy Buyers

Industry news

Heard, Not Decided: What the Supreme Court's November 5 Tariff Hearing Means for Wholesale Toy Buyers

On November 5, the U.S. Supreme Court heard oral arguments on whether IEEPA properly supports reciprocal and fentanyl-related tariffs, with educational toy company Learning Resources among the lead petitioners. No ruling was issued and tariffs remain in effect during review. For wholesale buyers, the signal is to keep costing at current duties, preserve duty records for any future refund, and keep 2027 assortments flexible for either outcome.

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